ForgeFox — Build, Automate, Innovate. Software solutions for makers & businesses.

Booking + business for independents

Stop juggling DMs. Give clients a real booking page.

ForgeFox is the booking and business platform built for independent and mobile wellness operators. Your brand. Your page. Zero commission — ever.

Early Access Core booking features live now. WhatsApp, accounts and social tools rolling out to founding members over the next 90 days.
Get early access See pricing
No commission, ever Your data, your brand Cancel anytime
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Bookings buried in DMs.
Forgotten enquiries. Missed slots. Endless back-and-forth on Instagram.

Marketplaces taking 20% off the top.
You did the work. They took the cut. Then they own your customer.

Booking tools that break in SMS.
Links stripped from texts. Reminder messages blocked. Reviews trapped on someone else's platform.

How it works

How early access works.

We set it up for you personally. Most operators are live and taking bookings within 24 hours of submitting their details.

01

Fill in your details

When you join as an early access member we send you a private setup form. Your business name, logo, services and availability — all in one place. Takes about 10 minutes.

02

We build and test it

We build your booking page personally, test it end to end, and deploy it to your own subdomain on forgefox.uk. You get a setup call to walk through it together.

03

You share your link

Your booking page is live. Put the link in your Instagram bio, send it to clients, print it on a QR code. Stop juggling enquiries — bookings come in automatically.

Who it's for

Independent operators. Mobile-first. Honest pricing.

If you take bookings and someone pays for your time, ForgeFox fits.

Mobile saunas Hair & barbers Nails Beauty & aesthetics Massage & sports therapy PTs & yoga Cold plunge & recovery Healers & reiki

How we stack up

Built for you. Not for a marketplace.

A quick look at where ForgeFox sits next to the tools most independent operators are using today.

ForgeFox Marketplaces Old-school schedulers
Commission on bookings 0% Up to 20% 0%
Your branding on the booking page Yes — your colours, logo, domain Their brand, not yours Limited
Group & event booking First-class Patchy Usually no
Links survive in SMS Yes ✦ Sometimes Often blocked
Who owns the customer relationship You do The platform You do
Live now

Ready the day you sign up.

These features are built, tested and working. No waiting lists, no beta flags, no "coming soon".

Branded booking page

Your logo, colours and photos. Clients book in two taps on their phone.

Group and event booking

Multi-person slots with automatic group discounts. Built for saunas, classes and experiences.

Digital waivers

Timestamped, IP logged, saved as PDF against each booking. Legally stronger than a checkbox.

Email confirmations

Branded confirmation and reminder emails fire automatically. Your logo, your colours throughout.

Payments — your account

Connect your own Stripe or Square. Money goes straight to you. We never touch it. Zero commission.

Admin calendar

Create events, manage bookings, view customers, set discounts. Works on your phone.

Cover mode

PIN-protected simplified view for whoever is covering your sessions. Today's bookings only — nothing else visible.

Story card generator

Branded Instagram story cards generated from your event details. Download and post in 30 seconds.

AI caption generator

Three Instagram caption styles generated from your event details. Copy, paste, post.

Rolling out to founding members
WhatsApp Business number Mileage tracker Expense logging P&L dashboard Tax estimate Gift cards Rebooking nudges Birthday messages Mass WhatsApp campaigns Multi-location Salon Hub Auto-post Instagram Unified inbox Excel exports

Pricing

Honest prices. No commission. No lock-in.

Start on Ember, scale up when you outgrow it, cancel anytime. Yes, really.One location included on all plans — add more from £5/month each.

Ember

£9/month

For sole operators just getting started.

Start on Ember

Includes:

  • Branded booking page — your subdomain
  • Up to 50 bookings a month
  • Connect your own Stripe or Square
  • Pay on arrival or deposit
  • Email confirmations & reminders
  • Digital waivers — timestamped PDF
  • WhatsApp click-to-chat
  • Customer register
Show 11 more
  • Session and service-based booking
  • Group bookings with auto-discounts
  • Discount codes
  • Walk-in tablet mode
  • Cover mode — PIN protected
  • Personal time blocking
  • Holiday mode
  • One-tap event cancellation
  • Story card generator
  • AI caption generator
  • QR code and booking link

Forge

£29/month

For operators who want the full kit.

Start on Forge

Everything in Ember, plus:

  • Unlimited bookings
  • Group bookings with auto-discounts
  • Add up to 4 extra locations — £5/month each
  • Story card generator
  • AI caption generator (3 styles)
  • QR code and booking links
Rolling out over 90 days
  • WhatsApp Business number
  • Automated confirmations via WhatsApp
  • Mileage tracker (HMRC 45p/mile)
  • Expense logging with receipt photos
  • P&L dashboard and tax estimate
  • Gift cards via WhatsApp
  • Rebooking nudges
  • Birthday messages

Blaze

£45/month

Multi-location or growing teams.

Start on Blaze

Everything in Forge, plus:

  • Multiple locations & resources
  • Staff logins & per-staff calendars
  • Salon Hub — multi-practitioner
  • Everything in Forge including location add-ons — plus staff logins per location
  • Custom domain
  • Priority support
Rolling out over 90 days
  • Auto-posting to Instagram and Facebook
  • Unified inbox — all channels
  • Content calendar
  • Seasonal campaign builder
  • DM and comment auto-reply
  • Accounting tools & Excel exports
  • Corporate invoicing
  • VAT threshold tracker
  • Accountant read-only portal
Coming to founding members

Growing your business?

Add locations or practitioners to any plan. Scale exactly as much as you need.

Multiple locations

Same brand, different locations. See all your bookings, revenue and customers in one dashboard. Switch between locations in one tap.

£5/month per extra location
  • Up to 5 locations total
  • Shared customer database
  • Consolidated calendar view
  • Master account sees everything

Example: Forge + 2 locations = £29 + £10 = £39/month

Salon Hub

Multiple self-employed practitioners sharing your space. Each has their own booking page, diary and client list. You see room occupancy and collect rent — nothing else.

£9/month per practitioner
  • Each practitioner sees their own data only
  • Salon owner sees room schedule
  • Room availability calendar
  • Shared booking page (optional)
  • Individual branded pages
  • Requires Blaze master account

Example: Blaze + 3 practitioners = £45 + £27 = £72/month

Enterprise

Managing 6 or more locations, a franchise operation or a large wellness group? We price enterprise arrangements individually.

From £299/month
  • 6+ locations under one account
  • Centralised group management
  • Cross-location reporting
  • Consolidated billing
  • Dedicated account manager
Get in touch

✦ WhatsApp Business features are in development and rolling out to early access members over the coming weeks. When live: transactional messages (confirmations, reminders, waivers) are included at no extra cost. Marketing campaigns use a monthly credit allowance — 100 credits on Forge, 500 on Blaze. 1 credit = 1 marketing message. Additional credits available from your dashboard.

The details

WhatsApp messaging

Booking confirmations, reminders and waiver requests are included at no extra cost on Forge and Blaze once WhatsApp launches. Marketing campaigns and broadcasts use a monthly credit allowance: 100 credits on Forge, 500 on Blaze. Top up from your dashboard. Transactional messages never use credits.

Additional locations

Each plan includes one business location. Extra locations cost £5/month each up to 5 total. Added pro-rata mid-billing period. Removed at end of current billing period — no partial refunds. Six or more locations requires an enterprise arrangement.

Ember booking limit

Ember includes up to 50 confirmed bookings per calendar month. Upgrade to Forge any time — your data, settings and booking page carry over automatically.

Payments and commission

ForgeFox charges a flat monthly subscription only. We never take commission. Operators connect their own Stripe or Square — money goes directly to you. Standard payment processing fees apply (typically 1.5–2.5%) — charged by your payment provider, not ForgeFox.

Free trial

All plans include a 14-day free trial. No charge until trial ends. Cancel before day 14 — no charge. Early access founding members receive their first month free in addition to the 14-day trial.

Cancellation and data

Cancel any time. Takes effect end of current billing period. Your customer data is exportable as CSV any time. On cancellation we send you an automatic full data export. Data deleted within 90 days of closure.

Salon Hub

Requires Blaze master account. Each practitioner sub-account £9/month. Practitioner client data is isolated — salon master sees room occupancy and rental invoices only. Each practitioner is data controller for their own clients under UK GDPR.

Founding member pricing

Founding members who join during early access have their plan price locked for 24 months from their start date. After 24 months standard pricing applies with 30 days notice. New features added during this period are included at no extra charge.

FAQ

The honest answers.

Still not sure? Email info@forgefox.uk and you'll get a reply from a real person.

Can I move across from Fresha or Setmore?
Yes — we guide you through bringing your existing services and pricing across from Fresha, Setmore or wherever you are now. You confirm every detail before anything goes live. We never invent figures or go live without your say-so.
Is there a contract or lock-in?
No. Monthly subscription, cancel anytime from your account, no exit fees. Your customer data is yours — export it at any point.
How do payments work?
Clients pay through Stripe (or Square) on your own account. The money goes directly to you. ForgeFox never sits between you and your earnings — we only charge the monthly subscription.
What about my existing reviews?
Honest answer: reviews on Google, Fresha and Facebook belong to those platforms. We show them as clearly attributed testimonials on your page and start collecting native ForgeFox reviews from day one — so you get a head start, not a fresh start.
Do I need a website already?
No. Your ForgeFox page can be your website — clean, fast and bookable. If you do have a domain, we'll point it at your page for you on the Forge or Blaze tier.
Who owns my customer data?
You do. Your data is encrypted at rest and in transit, with strict isolation between operators. You can export everything — customers, bookings, waivers — to Excel at any time. We will never resell it or use it to market to your customers.

Early access

Join as a founding member.

We're personally setting up the first round of operators on ForgeFox. Drop your email and we'll be in touch within 24 hours with a private setup form and a call to get you live.

Personal setup — we build it for you
Current pricing locked for 24 months
Live within 24 hours of your details
Direct founder support — not a queue
Thanks — you're on the list. We'll be in touch from info@forgefox.uk.

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