Booking & business software for

Stop running your business from your inbox.

ForgeFox gives independent operators a branded booking page, client management, reminders and payments—all without marketplace commission.

View a live demo See pricing
  • Zero commission
  • Your brand
  • Cancel anytime
Automatic remindersReduce no-shows and save time.
No booking commissionKeep more of what you earn.
Share last-minute availabilityFill empty slots and boost revenue.

One platform, every touchpoint

See exactly what your business looks like.

From the calendar you run your week on to the QR code on your door — every surface is yours, branded, and built to bring bookings back.

Your calendar

Run your whole week from one screen.

Every booking, class and appointment in one colour-coded view — on your phone or laptop. Tap a slot to see the client, their history and their waiver.

  • Drag-free scheduling that works on mobile
Mon
20
Tue
21
Wed
22
Thu
23
Fri
24
09:30
Sarah Johnson
Cut & finish · 45 min
11:00
Group — Bridal party (4)
Styling · 90 min
14:00
James Williams
Beard trim · 20 min
15:00
Emma Brown
Colour · 2 hr

Link Locker

One link for everything you do.

The single link for your bio — booking, socials, gallery, reviews and WhatsApp, all under your brand. Replace five scattered links with one that actually converts.

  • Booking button first — every tap is a lead
  • Your colours, your logo, your handle
Salon SL
Independent hair studio · Sheffield
Book an appointment Instagram Facebook TikTok Snapchat WhatsApp us See the gallery Read reviews

Social posts

Turn a quiet slot into a booking.

Generate a branded, ready-to-post image the moment you have a gap — with the caption written for you. Share it to your story and fill the slot before the day's out.

  • On-brand image in 30 seconds, no design skills
  • Three caption styles, written and ready to paste
SLSalon SL
2 spots left
this Saturday.
Cut & finish from £45 · book online
Book now →

Caption: Last-minute gap this Saturday! ✨ Two chairs free for a cut & finish — tap the link in bio to grab one…

QR code

Get discovered in person.

Print your QR for the door, the window or the counter. Anyone who scans lands straight on your booking page — no app, no typing, no lost walk-ins.

  • Ready-to-print poster, generated for you
  • Turns passers-by into booked-in clients
Scan to book
Salon SL
app.forgefox.uk/salonsl

Bookings buried in DMs.
Forgotten enquiries. Missed slots. Endless back-and-forth on Instagram.

Marketplaces taking 20% off the top.
You did the work. They took the cut. Then they own your customer.

Booking tools that break in SMS.
Links stripped from texts. Reminder messages blocked. Reviews trapped on someone else's platform.

How it works

Live in an afternoon.

Sign up, set up your page in a guided flow, and share your link. Most operators are taking bookings the same day — no sales call, no waiting.

01

Sign up & pick your plan

Create your account and choose the plan that fits. A couple of minutes, no card gymnastics, no demo booked weeks out. You're in.

02

Set up your page

Add your logo, colours, services and availability in a guided setup. Your booking page goes live at app.forgefox.uk/yourname — branded end to end.

03

Share your link

Put the link in your Instagram bio, send it to clients, print it on a QR code. Stop juggling enquiries — bookings come in automatically.

Who it's for

Independent operators. Mobile-first. Honest pricing.

If you take bookings and someone pays for your time, ForgeFox fits.

Sessions & events

You set the dates; people book a place.

Saunas & cold plunge Bootcamps Run clubs Workshops Retreats Supper clubs Tours & walks Pop-ups Taster days

Appointments

Clients pick a time in your diary.

Hair & barbers Nails Beauty, brows & lashes Aesthetics Massage & sports therapy Physio 1-to-1 PT Healers & reiki

Classes & memberships

A weekly timetable, members and passes.

Gyms Boutique fitness Yoga Pilates Spin HIIT Dance Martial arts

Not on the list? If people book your time and pay for it, ForgeFox fits — tell us what you do on sign-up and we’ll set your page up for the right shape: sessions people join, appointments on your schedule, or classes with members.

How we stack up

Built for you. Not for a marketplace.

A quick look at where ForgeFox sits next to the tools most independent operators are using today.

Feature ForgeFox Marketplaces Old-school schedulers
Commission on bookings 0% Up to 20% 0%
Your branding on the booking page Yes — your colours and logo Their brand, not yours Limited
Group & event booking First-class Patchy Usually no
Links survive in SMS Yes ✦ Sometimes Often blocked
Customers forced to download an app Never — everything opens in the browser Reminder links push their app — where your competitors advertise Sometimes
No-show protection Yes — take a deposit or full payment up front and keep it if they don’t show Yes, minus their commission Rarely
Who owns the customer relationship You do The platform You do
Live now

Ready the day you sign up.

Everything in this grid is built, tested and working today — no waiting lists, no beta flags. What’s still on the way is listed separately underneath.

Branded booking page

Your logo, colours and photos. Clients book in two taps on their phone.

Group and event booking

Multi-person slots, with optional group discounts you set. Built for saunas, classes and experiences.

Digital waivers

Signed at booking, timestamped and stored against each booking — they can’t be edited or deleted afterwards. Much stronger than a tick-box.

Email confirmations

Branded confirmation and reminder emails fire automatically. Your logo, your colours throughout.

Payments — your account

Connect your own Stripe or Square. Money goes straight to you. We never touch it. Zero commission.

Admin calendar

Create events, manage bookings, view customers, set discounts. Works on your phone.

Social post maker

Branded, ready-to-post square images with your photo and booking QR code. Download and post in 30 seconds.

AI caption generator

Three Instagram caption styles generated from your event details. Copy, paste, post. Optional extra on any plan.

Member app

For classes and membership businesses: your brand on their home screen, sign-in with an email code (optional fingerprint unlock), one-tap booking, their plan and history. No passwords, ever.

Memberships & class packs

Unlimited or capped monthly plans, class packs with expiry, drop-ins — even bank-transfer and cash members tracked automatically. Built for classes and gyms.

Video library optional extra

Sell workout or tutorial videos from your own page — free for members, one-off price for everyone else. Zero commission on sales.

Pay & collect store optional extra

Sell your branded merchandise online — customers order and collect at your venue. No delivery to manage, no commission.

Gift cards Forge & Blaze

Sell gift cards from your booking page. The buyer gets their copy by email straight away, the recipient on the day they choose, and it’s spent at checkout like cash.

Coming soon
WhatsApp reminders Rebooking nudges Birthday messages Unified inbox

Pricing

Honest prices. No commission. No lock‑in.

Unlimited bookings on every plan. Start where you fit, level up when you want more tools, cancel anytime. Yes, really.One location per account. Multiple locations are coming soon.

Ember

£9.99/month

For sole operators just getting started.

Start on Ember

Includes:

  • Branded booking page — your own link
  • Unlimited bookings
  • Connect your own Stripe or Square
  • Pay on arrival or deposit
  • Email confirmations & reminders
  • Digital waivers — timestamped, can’t be edited
  • WhatsApp click-to-chat
  • Customer register
  • QR code and booking link
Show 8 more
  • Session and service-based booking
  • Group bookings with auto-discounts
  • Discount codes
  • Walk-in tablet mode
  • Personal time blocking
  • Holiday mode
  • One-tap event cancellation

Forge

£29.99/month

The real-business tier.

Start on Forge

Everything in Ember, plus:

  • SMS confirmations & reminders
  • Smart review router — every guest gets a review ask; unhappy ones reach your private inbox first so you can put it right
  • Customer photos & branded gallery
  • Link Locker — bio-link hub with click analytics
  • Social post maker — branded images with your booking QR
  • Social media templates — before/after, glow-up, cold-plunge
  • Accounts, P&L, mileage & expenses — with HMRC 55p/mile and tax estimate
  • Bulk customer messaging
  • Gift cards — sold from your booking page, spent at checkout
Coming soon
  • WhatsApp confirmations & reminders
  • Rebooking nudges & birthday messages

Blaze

£45.99/month

For growing teams — team features on the way.

Start on Blaze

Everything in Forge, plus:

  • Priority support — same-day weekday replies
Coming soon
  • Team logins with a diary for each person
  • Multiple locations
  • Custom domain
  • Unified inbox — all channels
  • Content calendar
  • Seasonal campaign builder
  • Corporate invoicing
  • VAT threshold tracker
  • Accountant read-only portal

✦ Booking links in our SMS and emails are plain links that survive in texts. WhatsApp confirmations and reminders are coming soon, included at no extra cost on Forge and Blaze — transactional notifications only, not marketing blasts.

The details

WhatsApp messaging

Booking confirmations, reminders and waiver requests are included at no extra cost on Forge and Blaze once WhatsApp launches. These are transactional notifications only — ForgeFox is a booking and notification tool, not a marketing-broadcast platform.

Unlimited bookings

Every plan includes unlimited confirmed bookings — no monthly cap on Ember, Forge or Blaze. Tier difference is about the tools you unlock, not how busy you’re allowed to be.

Payments and commission

ForgeFox charges a flat monthly subscription only. We never take commission. Operators connect their own Stripe or Square — money goes directly to you. Standard payment processing fees apply (typically 1.5–2.5%) — charged by your payment provider, not ForgeFox.

14-day money-back guarantee

All plans include a 14-day money-back guarantee. Your first month is billed up-front at signup — if it’s not for you, cancel within 14 days and we refund in full. No questions, no forms.

Cancellation and data

Cancel any time. Takes effect end of current billing period. Your customer data is exportable as CSV any time. On cancellation we send you an automatic full data export. Data deleted within 30 days of closure.

Optional extras

Some tools are add-ons rather than tier features, so you only pay for what you actually use: the AI caption generator, the video library (sell your workout or tutorial videos — free to your members, priced for everyone else), and the club store (sell your branded kit — customers pay online and collect at your venue, one-time unlock, no delivery to manage). Zero commission on anything you sell, always.

FAQ

The honest answers.

Still not sure? Email info@forgefox.uk and you'll get a reply from a real person.

Can I move across from Fresha or Setmore?
Yes — we guide you through bringing your existing services and pricing across from Fresha, Setmore or wherever you are now. You confirm every detail before anything goes live. We never invent figures or go live without your say-so.
Is there a contract or lock-in?
No. Monthly subscription, cancel anytime from your account, no exit fees. Your customer data is yours — export it at any point.
How do payments work?
Clients pay through Stripe (or Square) on your own account. The money goes directly to you. ForgeFox never sits between you and your earnings — we only charge the monthly subscription.
What about my existing reviews?
Honest answer: reviews on Google, Fresha and Facebook belong to those platforms. We show them as clearly attributed testimonials on your page and start collecting native ForgeFox reviews from day one — so you get a head start, not a fresh start.
Do I need a website already?
No. Your ForgeFox page can be your website — clean, fast and bookable. Pointing your own domain at your page is coming soon; until then you get your own app.forgefox.uk/yourname address.
Who owns my customer data?
You do. Your data is encrypted at rest and in transit, with strict isolation between operators. You can export everything — customers, bookings, waivers — to Excel at any time. We will never resell it or use it to market to your customers.

Get started

Your booking page, live today.

Pick a plan, set up your page in minutes, and start taking bookings — commission-free, under your own brand. Cancel any time.

Get started View a live demo
Zero commission — ever
Your brand, your own booking link
14-day money-back guarantee
Cancel any time

Made in the UK · set up in minutes, not weeks.

Ask the founder